LATIDIA · Investigación

AI-Mediation in Retail Markets: Revenue Effects and Assortment Optimization

arXiv: 2610.12917v1Tipo de anuncio: nuevo Resumen: los asistentes de compras de IA influyen cada vez más en los productos que los consumidores consideran. Estudiamos la planificación del surtido minorista bajo la mediación de IA, donde un minorista elige un catálogo,

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arXiv:2610.12917v1 Announce Type: new Abstract: AI shopping assistants increasingly influence which products consumers consider. We study retail assortment planning under AI mediation, where a retailer chooses a catalog, an AI intermediary forms a customer-facing shortlist, and the customer chooses from that shortlist according to a multinomial logit model. We consider both deterministic mediation, in which the AI follows a fixed segment-specific ranking, and stochastic mediation based on the Plackett-Luce model. Empirically, we construct a dataset of product rankings from leading AI models, estimate Plackett-Luce ranking models, and evaluate their predictive performance on held-out assortments. Combining these estimates with synthetic customer preferences, we find that accounting for AI mediation can materially